Marketing Campaigns
Grasscity Headshop
As a social media marketer for an online headshop, I shifted the focus of the Instagram content from memes to product-related content, utilized YouTube content to drive traffic, and implemented giveaways to boost engagement. By featuring more content of people with the product, I achieved more successful website clicks and increased engagement, resulting in a successful campaign.
Proof Eyewear.
I developed and implemented with a marketing team a successful strategy to link social media platforms (Instagram, Pinterest) and a blog to increase brand awareness, engagement, and website traffic. Our strategy included brand outreach with influencers to create engaging content for the blog. I used UTM parameters to track traffic from social media platforms to the blog and analyzed the data using Google Analytics to adjust the strategy as needed. Our efforts led to increased followers, engagement, and website clicks on Instagram, and Pinterest became the leading source of clicks to the blog.
